Brainstorm Article Archive
Effectively Implemeting Twitter
Twitter is the latest social media source to use for marketing and business development purposes on the web with the simple aim of attracting and directing attention of consumers to sales points. Twitter allows a company to monitor how influencers think or feel as well as engage the consumer via active networking. For businesses, Twitter is an additional media channel connecting with current and potential customers increasing your product or brand awareness. In its most obvious form, Twitter is seen as a traffic generation tool for your existing website, storefront, or other traditional source of media. This placement of links within profiles and conversations can become an especially powerful tool as a trusted direct sales pitch.
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Social Media Policy Guidelines
Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with customers, colleagues, and the world at large. It's a new model for interaction and we believe social computing can help you to build stronger, more successful business relationships. And it's a way for you to take part in global conversations related to work and passion. Brainstorm Media has been ask by clients about developing a Social Media Policy that is appropriate both for the company and employee. The following is a generic guide that can be incorporated into your current policy manual. We have made this policy available in PDF format at the bottom of the page. Simply change our generic company name "Brainstorm Web Design" and replace it with your own name.
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Small Business and Social Media
In this hyper-connected world in which we presently exist, I am still amazed at just how many small business owners have been hesitant to embrace new technology and marketing methods. Social Media is a valuable, cost effective marketing tool that many small businesses, particularly in rural communities are not adding to their marketing toolbox. Social Media such as Facebook, Twitter, Ning, and others are great networking opportunities that get missed by the small business owner.
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Implementing Search Engine Optimization
In the first part of "What is Search Optimization?" we discussed how a search engine works. The point of search engine optimization is to make your website more relevant and competent increasing your chances of putting your site in front of potential customers. It is not enough to simply add Meta Tags and submit your site. It is important to follow a well-designed path to developing your websites adverting plan. This second portion of the article will discuss the nuts and bolts of how to successfully SEO your website.
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What is Search Engine Optimization?
Search Engine Optimization is the practice of optimizing a website by adding precise wording and coding to increase the visibility of the site to a search engine. A properly optimized website has a much better chance of showing up as a search if it is properly optimized. As with any competitive marketing it is very important that a site be properly optimized. Web development firms can vary widely on how much emphasis they place on optimizing a site for the web, some briefly touch optimization, some develop optimization in a general broad based approach and still others perform specialized SEO activities such as link building. As a business owner you need to be aware of the basics of SEO to make an informed decision on purchasing SEO services. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
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Avoid Early Mistakes
There are some early stumbling blocks that exist for a business developing a new website. The most seasoned professionals can sometimes completely miss the mark, creating sites that fail to fulfill their value-generated promise. Typically, this failure is caused by lack of low-tech strategic thinking and analysis. In the rush to develop your site remember to review the foundations of your marketing plan with your website designer to avoid costly mistakes. A website can be your number one value added marketing tool.
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Why have a website?
The website is fast becoming a must for every business even a small business. However, 45% of the businesses in the United States don't have a website yet. Small businesses in particular don't take advantage of a web presence that can be a very cost effective marketing tool. As competition is particularly fierce for the consumer dollar it is imperative that every business takes advantage of a strong web presence.
